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Privacy Policy

ASSA Trade Supply Ltd

At ASSA Trade Supply Ltd, we are committed to protecting your privacy and handling your personal information with transparency, integrity, and security. This Privacy Notice explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

ASSA Trade Supply Ltd
Company Number: 16465662
Registered Address:
Unit G8, Silverbox House, 56 Magnet Road, East Lane Business Park, WEMBLEY HA9 7FP

Our website address is: https://assatrade.co.uk.

We are a national supplier of ASSA ABLOY and ABLOY security products, serving customers across the UK.

2. Personal Data We Collect

We may collect and process the following personal data:

  • Name and contact information (email, phone, address)
  • Business and billing details
  • Order history and account preferences
  • Payment and invoicing information
  • Enquiries and customer service interactions
  • Website usage data (IP address, browser type, device, pages visited)

3. How We Use Your Data

We use your data to:

  • Process orders and manage your account
  • Deliver products and services
  • Respond to enquiries and provide support
  • Communicate important service updates
  • Send marketing communications (only with your consent)
  • Comply with legal obligations
  • Improve our services and website experience

4. Lawful Basis for Processing

We only use your personal data when legally permitted under one or more of the following lawful bases:

  • Contract: To fulfil a contract or take steps related to a contract
  • Legitimate Interest: To operate and grow our business, and manage customer relationships
  • Legal Obligation: To meet legal or regulatory requirements
  • Consent: When you’ve agreed to receive marketing or similar communications

5. Who We Share Your Data With

We may share your data with trusted third parties to support our business operations, including:

  • Couriers and delivery services
  • Payment processors
  • IT and website service providers
  • Professional advisors (accountants, legal teams)
  • Government or regulatory authorities (where required by law)

All third parties are required to comply with data protection regulations and only process your data for the intended purposes.

6. Data Retention

We retain your personal data only as long as necessary for the purposes it was collected—typically for the duration of our relationship and as required to comply with legal, accounting, or reporting obligations.

7. Your Rights

Under UK data protection laws, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request erasure of your data (in certain cases)
  • Object to processing or request restriction of use
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us using the details provided.

8. Data Security

We implement appropriate technical and organisational security measures to protect your personal information against loss, misuse, and unauthorised access.

9. Cookies and Website Tracking

Our website may use cookies and similar technologies to enhance your browsing experience, analyse traffic, and personalise content. You can manage your cookie preferences in your browser settings. For more information.

10. Changes to This Privacy Notice

We may update this Privacy Notice from time to time to reflect changes in law or our practices. The most recent version will always be available on our website.